Job Title:  Marketing Activation Specialist

You will support the operational delivery of marketing activations across retail, OOH and experiential environments. This role is perfect for someone who wants to see their work come to life in the real world and grow fast within a dynamic marketing team.

 Your key responsibilities will include:

Turn campaign plans into real experiences

• Translate campaign briefs into clear activation plans and support execution across channels like retail, OOH and events.

Create and adapt retail communication

• Develop and tailor POS and in store materials in collaboration with internal teams and creative partners.

Support flawless cross channel execution

• Help deliver activations across retail, experiential and consumer environments ensuring strong brand consistency and on time delivery.

Coordinate agencies and suppliers

• Manage timelines and collaboration with creative agencies, production partners and suppliers to keep all activities running smoothly.

Ensure consistent deployment of creative assets

• Support the rollout of brand materials across all touchpoints making sure everything is aligned and high quality.

Monitor performance and support optimisation

• Track execution quality, budgets and operational KPIs and help feed learnings back into planning for continuous improvement.

What are we looking for?

Marketing fundamentals

• A bachelor’s or master’s degree in Marketing, Communication or a related field.

Language skills

• Fluency in German and English.

Structured communication

• Clear, organised and confident in handling multiple projects with different stakeholders.

A collaborative mindset

• A strong team player with a can do attitude and a practical problem solving approach.

Digital confidence

• Strong skills in PowerPoint and Excel. SAP knowledge is a plus.

Curiosity and growth mindset

• You want to learn, take ownership and grow within a fast moving marketing environment.

Additional plus

• Experience supporting events, retail activations or agency projects is beneficial but not required. 

What we offer you?

Startup Mentality in a Global Corporate  

• Join us at BAT as we lead a transformative journey in the FMCG industry, committed to creating A Better Tomorrow. We’re on a mission to reduce the health impact of our products by offering consumers a wider range of enjoyable and lower-risk options. Here, you’ll experience the agility and ownership of a Viennese startup within the framework of a global corporate, giving you the freedom to bring your ideas to life in an environment that values innovation and collaboration. 

Prime Office Location in Vienna & Flexible Work Options  

• Work from our stunning Vienna office, located just steps from Stadtpark and a short stroll to St. Stephen’s Cathedral. Prefer working from home? No problem. You can enjoy up to 40% remote work, allowing you to balance productivity with lifestyle, whether you’re at home or anywhere in Austria.

Focused on Your Growth  

• At BAT, we prioritize your development. Through structured career conversations, we provide personalized support tailored to your aspirations and life situation, ensuring you’re equipped to reach your career goals. We believe in nurturing talent, and your growth is our commitment. 

Competitive Salary & Benefits  

• We offer a competitive salary. Beyond that, enjoy flexible work hours and a host of benefits including an annual variable bonus, monthly SODEXO vouchers, public transport pass, fresh fruits, free coffee, and more.  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.