Job Title:  Ex-Retail Activation & Partnership Coordinator

Your key responsibilities will include: 

• Planning, Coordination & Partnerships 
• Support the Ex-Retail Activation & Partnership Executive in managing and implementing Ex-Retail activations across various platforms including festivals, HoReCa, hotspot promotions, and tactical events. 
• Coordinate the preparation of creative concepts, execution plans, and logistics with agency partners, suppliers, and venue collaborators. 
• Build, maintain, and activate a strong professional network within the Ex-Retail, HoReCa, and events ecosystem to identify and secure high-quality activation opportunities. 
• Support partnership negotiations and ensure all collaborations are accomplished in line with BAT’s brand, compliance, and operational standards. 
• Manage administrative and operational processes including POs, invoices, and vendor coordination. 

Execution & On-Ground Leadership 

• Supervise on-site implementation of activations, ensuring outstanding delivery and adherence to brand and compliance guidelines. 
• Identify improvement opportunities during and after activations, providing clear feedback and proposing optimizations for future events. (including competition overview) 

Performance & Continuous Improvement 

• Monitor the performance of assigned activations and track important metrics including reach, trial, engagement, and qualitative feedback. 
• Support post-event evaluations and offer analytical insights to the Ex-Retail Activation & Partnership Executive. 
• Develop and propose new ideas to improve efficiency, consumer engagement, and execution quality. 

What are we looking for? 

• Proven experience in event operations, brand activation, or project coordination (agency or client side). 
• Strong organizational and multitasking skills; comfortable managing several projects simultaneously. 
• Reliable, diligent, and able to deliver under time pressure. 
• Good communication skills and the ability to work collaboratively with diverse teams. 
• Solid understanding of basic marketing and activation principles. 
• Strong Swiss German ex-retail partners network (festivals & HoReCa). 
• Proficient in German and English; French an advantage. 
• Confident user of MS Office (especially PowerPoint and Excel). 
• Hands-on, proactive, and eager to address challenges effectively. 
• Great teammate who communicates clearly and works effectively with others. 
• Positive energy, reliability, and a strong sense of responsibility. 
• Willingness to learn, adapt, and take ownership of assigned projects and 
• Enjoys dynamic environments, events, and consumer-facing activities. 

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.