Data & Analytics Regional Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Regional Manager for Data & Analytics drives the delivery, adoption, and ongoing improvement of data insights and analytical solutions in the APMEA region.  The role connects business collaborators, market teams, regional functions, and global D&A teams. It ensures data-driven decision-making, successful product implementation, and commercial impact. The position leads regional analytics initiatives, project execution, leads collaborator engagement, and ensures alignment with enterprise data, governance, and technology strategies.

Your key responsibilities will include:

• Lead the end-to-end delivery of regional Data Science and Analytics solutions and initiatives across APMEA markets, including defining product roadmaps, business requirements, implementation plans, success metrics, and key business outcomes.
• Coordinate cross-functional teams comprising Business Analysts, Data Engineers, Data Scientists, Solution Architects, Product Owners, and market collaborators to ensure successful execution. Serve as the primary liaison between regional business functions, markets, and global Data & Analytics teams, driving alignment across Commercial, Operations, Finance, Digital, IDT, and Technology functions.
• Translate business challenges into data-driven solutions and analytics opportunities, while partnering with markets to identify, prioritize, and implement high-value use cases that deliver measurable business impact.
• Drive adoption and utilization of analytics products through effective communication, business enablement, demonstrations, training sessions, and collaborator engagement initiatives. Supervise organizational impact, business outcomes, user adoption, and product efficiency across the region to measure success and support continuous improvement.
• Ensure compliance with BAT data governance, security, regulatory, and access management standards, while promoting data quality, consistency, standardization, and reusability across regional programs to strengthen governance and operational efficiency.
• Manage risks, dependencies, delivery obstacles, and resource assumptions to ensure the timely and effective execution of regional initiatives, delivering Data & Analytics products and programs aligned with APMEA priorities.
• Drive increased adoption and usage of analytics solutions across markets and functional teams. Encourage strong partner happiness, engagement, and alignment. Ensure clear value realization through measurable business and performance improvements. 
• Provide leadership, direction, coaching, and support to project teams and regional squads, fostering collaboration, accountability, ownership, and continuous improvement. Build Data & Analytics capabilities by promoting guidelines in analytics, visualization, automation, AI, data governance, and product management, while communicating progress, risks, dependencies, business impact, and key decisions to senior collaborators and governance forums  

What are we looking for?  

• Proven expertise in Data & Analytics, Business Intelligence, Digital Transformation, Product Ownership, or related areas; experience handling regional or global analytics programs in matrixed, multinational environments.
• Strong understanding of data platforms, BI tools, cloud technologies, analytics frameworks, and data governance principles; ability to translate business objectives into product roadmaps, analytics use cases, and delivery plans.
• Practical experience with data visualization, storytelling, performance measurement, adoption tracking, and value realization; strong project/program management capability, including achievement tracking, risk management, prioritization, and dependency management.
• Product Ownership; Program & Project Management; Collaborator Management; Business Analysis; Data Visualization & Storytelling; Data Governance.
• Organizational Change; Agile Delivery; Leadership & Team Management; Executive Communication; Critical Thinking; Analytical Problem Solving.
• Delivery of priority D&A initiatives in line with agreed scope, achievements, and quality expectations; adoption, usage, collaborators satisfaction with deployed analytics products; clear tracking of business value, benefits realization, and product performance.
• Improvement in data accuracy, management processes, and regional standardization; effective alignment between markets, regional teams, and international data and analytics partners; Collaboration, diversity and partnership

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.